We target multicultural customers the same way we target any other customer, only our expertise in delivering culturally appropriate messages stir up excitement by showing the customer first and foremost that we speak their language. We have a specific competency in Hispanic and Spanish-speaking markets, but we are not limited—we’ve handled product launches outside the U.S. As a face-to-face event marketing agency, SSG/Brandintense makes your service or product part of your customer’s culture by doubling down on demographic research and the particular talents of our Brand Ambassadors.
